I had the pleasure of sitting down via Skype to talk with the esteemed Steve Gillmor and Dan Farber last week for a Gillmor Daily podcast.
We talked about my move to Edelman, word of mouth marketing as well as the influence of both offline and online channels. The podcast runs about 25 minutes.
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.