Starbucks Adds More Partners For Digital Network
Starbucks today released more details about its digital network launching this fall in the U.S. in partnership with Yahoo.
The company said Rodale, Nick Jr. Boost and DonorsChoose.org will join the previously announced content providers iTunes, The New York Times, Patch, USA Today, The Wall Street Journal, Yahoo and Zagat.
"We’re creating an online destination that will be true to, and expand upon, the Starbucks experience by delivering free, premium offerings that are selected specifically for our customers and localized for increased personal and community relevance," said Stephen Gillett, Starbucks CIO and general manager of Digital Ventures, a business unit of Starbucks.
"To bring this to life, we partnered with Yahoo to develop the platform as well as to power the search feature and contribute content."
The Starbucks Digital Network will offer customers free Wi-Fi with access to six different channel categories including news, entertainment, wellness, business & careers, my neighborhood and Starbucks.