Today is the official release day of the much-anticipated Star Wars: The Complete Saga on Blu-ray. While this is already big news for fans of the films, you might have noticed that it's been receiving a little more attention lately because of a certain addition to Return of the Jedi that's not sitting well with some fans.
Even with the Darth Vader "NOOOOO" controversy, the activism group Stand Up To Cancer (SU2C) has decided to use the release to launch a Star Wars-themed campaign called "Use the Force for Good."
The campaign is a collaboration between SU2C and Lucasfilm.
The "kick-off" of the campaign is this video that has just been launched on YouTube. According to the SU2C blog, the video will hopefully use the force for good to raise awareness for cancer research.
In the clip, "celebrity ambassadors" Aniz Ansai, Bill Hader, Zach Galifianakis, Seth Rogen and the lovely Emma Stone recreate famous moments from the films.
This viral video is not the only way in which SU2C is using Star Wars to get out the message -
In addition, select Major League Baseball Clubs will host Stand Up To Cancer/Star Wars themed nights in their respective ballparks throughout the month of September. These special events will offer Star Wars themed ticket packages with a portion of the proceeds benefitting SU2C. Star Wars nights will include appearances by Star Wars costumed characters, VIP photo ops, giveaways and Stand Up To Cancer exclusive t-shirts.
eBay is also holding a special online auction, where rare items and event tickets will be up for grabs. This includes limited memorabilia, and Star Wars-themed VW Passat and a pair of tickets to the sold out Star Wars Celebration event in Orlando, FL. This auction will start on Saturday, September 16th at noon EST.