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The RSS reader market is bubbling again with innovation.

Alertbear brings the “River of News” to the Windows desktop by rolling up items into “The Stack.” The Stack appears whenever a feed contains new items.

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Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

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