Square announced a new gift card offering, so sellers using its Register product can run gift card programs from their point of sale. Merchants can offer, redeem, and track gift cards within Square Register.
Square began offering digital gift cards that could be redeemed with the now defunct Square Wallet app two years ago, but these new ones are real, physical cards.
"Square is making it possible for businesses like ours to compete directly with large corporations," said Regeania Coleman, owner of Jungle Juice Bar in Detroit. "Gift cards from Square offer the professional look and feel that customers expect without being unbelievably pricey for us to offer. Without Square, we wouldn't be in business."
"When a customer purchases a gift card, the funds from the activation are automatically deposited into the seller’s account just like other sales," Square said. "Sellers don’t have to wait for the gift card to be redeemed. To redeem a gift card, sellers simply swipe the card like any credit or debit card, and the balance on the card automatically updates. Cards can be reloaded with additional value at any time."
Sellers can order the cards from the Square Dashboard. They run $1.50 per card, and have no additional fees associated with them. Sellers can even customize the design of the cards or choose from available templates.
Image via Square