Square announced the launch of Square Gift Cards, which can be redeemed with the company's Square Wallet offering or Apple's Passbook.
Square Wallet is the company's app that lets users pay for things. Passbook, if you're unfamiliar, is a feature added to the most recent version of iOS, which lets users access boarding passes, movie tickets, retail coupons, loyalty cards, etc. from one place on their iPhone or iPod Touch.
CEO Jack Dorsey tweeted:
Treat friends and family to local favorites with Square gift cards. Easy to redeem with Wallet, Passbook, or paper. http://t.co/Mugp1sFs
“I just sent my parents a gift to their favorite bookstore, Left Bank Books in St. Louis,” Dorsey said in the announcement. “It’s incredibly fun to give my friends unique and meaningful gifts, treat them to their favorite neighborhood places, all from my couch.”
Square has a quarter of a million local businesses in the U.S. accepting gift cards.