Spotify Gets Romantic With New Apps, Becomes More Like A Dating siteBy: Chris Crum - May 10, 2012
Spotify just announced a couple of partnerships and the launch of two apps aimed at matching you with potential romantic partners based on your musical tastes. The partnerships and apps come from Tastebuds.fm and Fellody.com.
According to Spotify, the former will match you with a partner based on the artists you’ve listened to most on Spotify, as well as your collection of playlists. The latter lets you drag and drop Spotify playlists into the app to find friends and “potential love interests” with the highest match rate.
“Your taste in music is one of the most common topics of conversation when meeting someone, whether they are a date or just a new friend, and it’s hugely important to have compatible tastes,” says Spotify’s Director of Platform, Sten Garmark. “Harmony on Spotify might just be a great way to find new friends or start a new relationship!”
Tastebuds.fm co-founder Alex Parish says, “Spotify and Tastebuds.fm both believe that music is the most effective way of connecting people.”
According to Parish, 43% of first messages get a reply on Tastebuds. Parish says this is “a much higher response rate than non-music based dating sites.”
“After our successful launch with Spotify in Germany, we are now very happy to welcome all Spotify users on Fellody, where they might get more groupies with their taste in music than Robbie Williams during the 90’s,” adds Fellody fco-founder Robin Simon. “With Spotify you have the world’s music at your fingertips and Fellody gives you instant access to a worldwide community of music lovers.”
“Actually, since we launched, our international user base is growing very fast – music lovers from more than 70 different countries talk, discuss and flirt on Fellody already,” says Simon.
While the Spotify app platform is still very young, it’s already been very interesting to see the kinds of things being built upon it. Between its own apps and its expanding presence on Facebook, and now the iPad, Spotify is building up some serious momentum in the online music space.
Both new apps are available within the Spotify App Finder.