Spot 2007 Trends with YouTube

    December 11, 2006

Trend blog PSFK figured out a great way to leverage crowdscourcing and social media to round up 2007 trend predictions.

we’d like you all – and your friends – to submit a little video clip of yourself telling us one thing that will be ‘big’ in the next 12 months. Could be anything, but probably the first thing that springs to mind.

All you do is video a clip up to 1 min long and add it to YouTube with the tag psfk2007. After 2 weeks we will go through them all, have a ponder and come up with a single film containing clips that illustrate some macro-trends that are reflected in what you are all saying in the videos.

My contribution is called “The Vend Trend.” In 2007, I think brands will use vending machines to do more than simply sell products. My trend spot was created in PhotoStory 3 for Windows so I could use pics to get my point across. So the production quality really, really, REALLY sucks.

Check them all out and join the conversation.

iPod Machine at Macy’s 2 uploaded by prblog

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Kevin Dugan is the author of the popular Strategic Public Relations blog. Kevin is Director of Marketing Communications for FRCH Design Worldwide.

Visit Kevin’s blog: Strategic Public Relations.