Sound Advice on Corporate Blogging

    January 20, 2006

I sat on a panel discussion today during the Word of Mouth Marketing conference on what makes for a great blog.

David Binkowski from Hass MS&L (the group behind the GM Fastlane blog) had some awesome advice…

– maintain a consistent tone

– have strong and newsworthy content

– disclose intentions and sources

– post frequent updates

– deal with comments

– keep innovating

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.