Sound Advice on Corporate Blogging
I sat on a panel discussion today during the Word of Mouth Marketing conference on what makes for a great blog.
– maintain a consistent tone
– have strong and newsworthy content
– disclose intentions and sources
– post frequent updates
– deal with comments
– keep innovating
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.