Sony’s YouTube Rival

It seems like everyone wants to own their own video sharing site – even Marketing Pilgrim has one! Now we learn that Sony is the latest company to lay down the gauntlet at the feet of Google’s YouTube video site.

Sony’s new offering, called eyeVio, will initially launch in Japan and users will be able to select who can view the videos and for how long.

Sony hopes that, if successful, it will be able to generate revenue from advertising and may consider expanding the service to other countries.