Who doesn't like tiny little stop-motion robots? They are probably the most neutral characters you can employ. They don't have feelings, but somehow they're cute. I am sure this is what Sony had in mind when they hired Wes Anderson to direct commercials for them.
In Sony's latest Xperia series of commercials Anderson features children's commentary about how they believe Sony devices function cut with images of these tiny green machines carrying out a variety of tasks. It really is pretty interesting.
The spot was animated by Laika, the same people who worked on ParaNorman and Coraline. It's a really cool take on how children might view the magic that makes some of our cutting-edge technology tick.
Take a look: