Sony's #4ThePlayers Campaign Culminates In PS4 Launch Trailer


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Over the past few weeks, PlayStation Europe has been creating a number of amazing videos under the $4ThePlayers tagline. It all started with a look back on the history of PlayStation that was then followed by witty viral ads for Street Fighter and Assassin's Creed IV: Black Flag. Now all of these come together for one of the best ads that Sony has ever produced.

It all starts with Ryu in a cab as the world slowly transforms from ours into the world of PlayStation. With references to Killzone, Knack, Watch Dogs and more, Sony seems to be going back to its old PS2 mantra - "Live in your world. Play in ours."

The ad is certainly epic, but it seems a little mean to raise the hype even more for the Europeans that have to wait until November 29 for the PS4. Still, they can at least boast that they got a better PS4 launch ad than us.That's gotta be worth something.

The PS4 launches in North America tomorrow. Be sure to check out our previous coverage to get caught up on all things PS4.

[Image: sonyplaystation/YouTube]