Well, this was unexpected.
In a blog post simply titled "See the Future," Sony posted the following video teasing an announcement for February 20:
Of course, we could all be looking far too much into this. Maybe this is the future of the PlayStation 3, or Sony will announce some kind of reboot for the Vita to make up for struggling sales. That doesn't appear to be the case, however, as the Wall Street Journal reports that Sony will indeed be unveiling the successor to the PlayStation 3 at the conference.
Sony is also sending out invites for the event with many industry figures placing their bets on a console reveal:
Sony is inviting investors and media to the Feb 20 event; that means console announcement. I'm genuinely excited, although I will be in LA
Just got my invite. PlayStation Meeting, February 20 NYC. #IThinkIKnowWhat'sComing
PlayStation just dropped the mic on January 2013, the most batshit crazy month in gaming history.
The event will reportedly be live streamed as well so Sony fans will be able to see the future of the PlayStation brand first hand. Expect new hardware and a few new games to go along with it. Don't hold your breath for a price or launch date. Those will come closer to or at E3 in June.