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Sony Pictures Turns To Microsoft

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At the National Association of Broadcasters convention, NAB2005, Microsoft announced that Sony Pictures Entertainment (SPE) is implementing the Microsoft Connected Services Framework.

SPE is the first company in the broadcast and film industries to adopt and deploy Microsoft’s solution, and is now running the Connected Services Framework in a live application environment.

The Microsoft Connected Services Framework is a flexible and customizable product that uses a service-oriented architecture (SOA) approach to build an interoperable, manageable and scalable infrastructure of shared services such as digital asset management and content distribution processes. These shared services connect existing technology to support a dynamic production process across organizational boundaries. Built on proven Microsoft platform technologies and using industry standards such as Extensible Markup Language (XML), Simple Object Access Protocol (SOAP) and Web Services Description Language (WSDL), the Microsoft Connected Services Framework is enabling SPE to enhance its existing SOA infrastructure and build a connected system that allows digital marketing assets to move seamlessly across once-disparate platforms and applications.

“By implementing the Microsoft Connected Services Framework, Sony Pictures Entertainment has been able to extend our existing production environment to enable new services, increase interoperability, improve workflow management, and reduce costs,” said Jerry Ledbetter, vice president of Digital Media Initiatives for Sony Pictures Entertainment.

The Microsoft Connected Services Framework enabled SPE to deploy on a scale that met its immediate requirements for a connected production environment and, at the same time, established a foundation that will enable it to expand shared processes and enhance its SOA environment. Through this implementation, SPE now can seamlessly connect the workflow across the company, streamlining marketing production processes and enabling access to associated digital content from virtually anywhere. The scalability of the Microsoft Connected Services Framework will allow SPE to easily roll out capabilities and benefits broadly and cost-effectively to internal departments and marketing production partners around the world.

“As the migration to digital media accelerates in the broadcast and film industries, companies like Sony Pictures Entertainment face significant challenges in connecting digital systems across the enterprise — challenges that the Microsoft Connected Services Framework addresses head on,” said Maria Martinez, corporate vice president for the Communications Sector at Microsoft. “Sony Pictures Entertainment’s implementation of the Microsoft Connected Services Framework highlights how our solution addresses these critical issues, enabling film and broadcast companies to streamline business and production processes, from creation to management and delivery of the final product.”

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Sony Pictures Turns To Microsoft
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