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Social Sites Surpass Email Usage

Facebook most popular

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[ Business]

Social networking and blogging have become more popular than sending email, according to a new report from Nielsen.

More than two-thirds (67%) of the global online population now goes online to visit social networks and blogs.

"Social networking has become a fundamental part of the global online experience," says John Burbank, CEO of Nielsen Online.

"While two-thirds of the global online population already accesses member community sites, their vigorous adoption and the migration of time show no signs of slowing. Social networking will continue to alter not just the global online landscape, but the consumer experience at large. This study explains why."

The increasing reach of “Member Community” Web sites across 2008

Facebook is the most popular social network and is visited monthly by three in every 10 people online in the nine markets that Nielsen tracks social networking use. Orkut in Brazil has the largest domestic online reach (70%) of any social network in these markets.

One in every 11 minutes online worldwide is accounted for by social networking and blogging sites.

The social network and blogging audience is becoming more diverse in terms of age. The biggest increase in visitors during 2008 to "Member Community" Web sites globally came from the 35-49 year old age group (+11.3 million).

Mobile is playing an increasingly important role in social networking.  UK mobile users have the greatest tendency to visit a social network through their handset, with 23 percent doing so, compared to 19 percent in the U.S. These numbers are a significant increase over last year- up 249 percent in the UK and 156 percent in the U.S.
 

Social Sites Surpass Email Usage


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  • http://kikolani.com Kikolani

    I wonder if the increase in messages through social networking sites is because they are sometimes easier to access on cell phones than email applications. I know I send more messages through Facebook and Twitter on my cell than I do emails.

    ~ Kristi

  • http://www.techknowl.com techknowl

    There is no wonder in this statics . Though people use email each day , they won’t spend as much of time they do in social sites and blogs . Cause here they gets more interaction , entertainment and experience . Ans with the popularity of services like Twitter , I think people will loose interest in sending emails . . Instead of that, they will just tweeeeeeet!!

  • http://ezrealestatemarketing.com real estate internet marketing

    At first I found it odd to be getting messages from friends via social networking sites and not through e-mail but that seems to be the way to communicate casually now. It’s like the move from calling someone all the time to text messaging.

  • Guest

    I’m not sure if I totally buy into the statistic that more middle-aged and older adults are accessing social sites.
    I know that many of my middle-aged family members and friends are on Facebook, MySpace, Twitter, etc., but I also know many people who present themselves as being much older than they really are…For instance, many of the people I have on my MySpace Friend’s list state that they are 99 years old, when in actuality, they are in their early to mid 20′s.
    It’s just something that I’ve noticed, and I wondered if the statisticians of Nielsen Online have thought about this.

  • Spud Lite

    No great surprise.

    The social sites provide a means of interacting very briefly with a set, or subset of acquaintances. I’m pretty sure that 200 character messages are most prevalent on the social sites, whereas email remains the medium of choice for the more intense and personal communiqu

  • http://www.readymix-concrete.com local concrete companies

    Everything is social now, and I do think it has something to do with mobile. Now more than ever you can communicate with people 24/7 especially within the palm of your hand.

  • Guest

    Social network communications are more casual than email. No commitment involved thus more preferred.

  • http://www.one1.com.sg Alex Har

    These days I communicate with “friends” through one or more social media rather than public emails.

    However It may be inaccurate otl surmised that social media will overtake emails totally. It like the overall media situation… There is so much proliferation today that different will begin to use different media in different situations and for different purposes.

    How it adds up probably bother anyone uless they are communication media owners. To survive media owners muse probaly be able to provide a comprehensive range of choice…which does suggest that compnaies like Google will probably barring anti-trust actions own them all eventually.

  • http://www.top10-web-hostings.com Web Hosting

    Most of my friends are using social networking websites right now. there is no surprise that Social networking and blogging have become more popular than sending email. I also spend more time on Social networking website than sending email everyday.

    • http://www.gamblingcityonline.com/ gambling

      While two-thirds of the global online population already accesses member community sites, their vigorous adoption and the migration of time show no signs of slowing. Social networking will continue to alter not just the global online landscape, but the consumer experience at large.

  • http://www.internet-empire.com Singapore SEO Expert

    This is an amazing statistics. I bet they are going to make a lot of millionaires from these social sites.

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