Social Networking in Healthcare

    January 12, 2007

Was just sent a pointer to a solid article from the Wall Street Journal, “Social Networking Comes To Healthcare.”

The key ‘graph:

“The social-networking revolution is coming to health care, at the same time that new Internet technologies and software programs are making it easier than ever for consumers to find timely, personalized health information online. Patients who once connected mainly through email discussion groups and chat rooms are building more sophisticated virtual communities that enable them to share information about treatment and coping and build a personal network of friends.”

Interestingly, most of the social networking connections cited were of the patient-to-patient variety, with minimal mention of the patient-provider relationship. That is a definite opportunity area.

(Hat Tip: Charles Donovan)



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Christopher Carfi, CEO and co-founder of Cerado, looks at sales, marketing, and the business experience from the customers point of view. He currently is focused on understanding how emerging social technologies such as blogs, wikis, and social networking are enabling the creation of new types of customer-driven communities. He is the author of the Social Customer Manifesto weblog, and has been occasionally told that he drives and snowboards just a little too quickly.