Social Networking A Global Affair
Depending on where you are, MySpace, Facebook, or LinkedIn may be the most popular destination for social networking.
Although LinkedIn has the perquisite Silicon Valley pedigree, its biggest appeal resides in Bollywood rather than Hollywood. MySpace finds the most fans in the US, while Turkey and Canada see more to like about Facebook.
They found that Friendster, seemingly all but forgotten in the US, enjoys interest in the Philippines. LinkedIn’s following in India likely reflects the site’s initial entry into the social networking space, along with the outsourcing of numerous tech jobs employing people with a keen interest in keeping connected.
LiveJournal’s popularity reflects its ownership. The home of thousands of online journals resides within the holdings of a big Russian conglomerate, far from its days as a Silicon Valley startup. Pingdom saw most searches for LiveJournal coming from Russia.
Looking at Google provides just one perspective, but given the predilection people have for plugging their interests into a search box, it may be showing some accurate insight into what people want as far as social networking brands go.