Social Network Launches For Iraq And Afghanistan Veterans

Includes PSA campaign

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The Iraq and Afghanistan Veterans of America (IAVA) has partnered with the Ad Council to launch a national multimedia public service advertising campaign (PSA) along with a new social networking Web site geared exclusively toward Iraq and Afghanistan veterans.

The new Web site CommunityofVeterans.org, provides information that can help veterans with transitional and readjustment issues, including a searchable database of national and local resources on topics such as jobs, education and health.

Social Network Launches For Iraq And Afghanistan Veterans

CommunityofVeterans.org aims to foster connections among veterans and allow them to communicate with each other. The Web site and private community were developed by BarkleyREI.

"Less than 1 percent of the U.S. population has served in the current conflicts and it’s critical that returning troops are able to connect with people who understand what they’ve been through. The PSAs and groundbreaking social networking site will go a long way toward helping these heroes readjust," said Paul Rieckhoff, Executive Director, Iraq and Afghanistan Veterans of America.

The new PSAs and Website have been researched and tested with veterans, their familes and the public. MTV has made a commitment to support the new campaign through primetime content and on their social media channel, ThinkMTV.

AOL has also donated its resources to design the campaign’s Web banners and has made a commitment along with Google to support the ads on Veterans Day and in the coming months.

Beginning this week, an integrated social media program will promote the campaing on popular social networking sites and blogs targeted to service members andd their families.


Social Network Launches For Iraq And Afghanistan Veterans
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  • http://www.stayfreshup.com/blog/2008/10/30/getting-website-maintenance-done-with-a-plan/ Tertius

    I don’t know how this will be marketed.  If they can get direct access to details of vets maybe.  If they’re supported by the government maybe.

    But I think if you’ll get a following you’ll get a very dedicated following.  It’ll be a very strong niche IMO.

  • http://car2be.com/ Thomas

    I felt really bad after coming back from Vietnam War. The country didn’t make me feel proud of my service to them the rejection really made the worse time of my life!

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