Social Media – PR Folks are Just Doing It

    October 15, 2007

“I have been impressed with the urgency of doing. Knowing is not enough, we must apply. Being willing is not enough, we must do.” — Leonardo DaVinci

PR/Marketing folks have been busy doing more than playing with social media. Here’s a quick, incomplete and unofficial list of pointers.

Chris Thilk’s passion for film has landed him a semi-regular column at BrandWeek.

David Armano is redefining conference attendance with his Always in Beta site. Armano is attending Forrester’s Consumer Forum where they announced their Groundswell Awards. Plenty of award-winning projects to check out.

Jeremy Pepper and Luke Armour have left agency life and now work at social media startups.

Geoff Livingston and Rohit Bhargava are writing books on social media.

Colin McKay launched a blog for his employer, Canada’s Office of the Privacy Commissioner.

C.C. Chapman offers the latest example of the social media news release while Todd Defren’s team continues to do so on behalf of their clients.

Ike Piggot has been quietly working on several initiatives for the American Red Cross.

The above projects follow many others and this list is by no means exhaustive. If you do not see your latest work here, please add it in the comments. I know these are just the tip of the iceberg when it comes to social media case studies.

Needless to say there will be plenty of fodder for Constantin Basturea’s recently announced PR Blog Week 3.

So what’s my story? I’ve been working on a few things, but nothing worth linking to just yet. Our team here is small and plenty busy on all things marketing…not just social media. That said my firm does have a blog. I’m pretty proud of it, but I had nothing to do with it. It was created by a passionate co-worker who needed a better way to get product info and inspiration out to her clients. Mission accomplished.