Social Media Optimization: The Backlash

    February 8, 2007

The SEO industry walks the proverbial tight rope every day, offering legitimate services to clients that can help them interact better with search engines, while at the same time dodging the stigma that SEO is merely spam tactics cleverly disguised using smoke and mirrors.

The reason that search engine optimization is garnering a negative reputation, however, may actually have more to do with shady social media optimization practices than anything else.

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