Social Media Club – Getting On First Base

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If you enjoy talking about things like Flickr, Vizrea, YouTube, BlueDot, LinkedIn, WordPress, TypePad, MySpace, or if you’re someone involved in building such you probably would enjoy Chris Heuer’s new Social Media Club.

The first meeting is on October 23. Lisa Stone, of BlogHer, and I are giving an interactive workshop for high tech communications professionals.SAP, PR Newswire, Fleishman Hillard are sponsoring.

Of course we could argue about whether this Nokia advertisement on YouTube helps or hurts their brand. Chris Locke, one of the authors of the Cluetrain Manifesto, talked about that ad. So, first goal of advertising (to get you to think about the brand and talk about it with your friends) has been accomplished. That ad was created by Brand Tacticians. What’s the second goal? Get you to start a conversation. Back in the 1990s when I did advertising for a small camera/AV store in San Jose, my advertising was always aimed at getting you to come into my store. I knew that if I could get you to come into my store there was a pretty good chance of getting to third goal, which is to buy something. Home run? When you came back a second time. That’s when I knew I had converted you into a longterm customer.

Anyway, come join us, will be fun. A few spaces are still available. Costs $150 (I am doing this for free).



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Robert Scoble is the founder of the Scobleizer blog. He works as PodTech.net’s Vice President of Media Development.

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