Social Media and Search News Thursday

    December 14, 2006

Ron Belanger from Yahoo does a decent job explaining, “Engagement, Search and Social Media” in a video over at iMedia Connection.

I like the context in which he presents social search – as a third channel to organic and PPC. Now if iMedia just offered some social bookmark links for the video!

WSJ posits a good question: “Google Tests New Ad Offerings – But Will Advertisers Follow?” In order to accomplish the transfer of ad dollars to other ad formats, Google will need to change existing mindsets about advertising in print, on radio and TV as being too expensive or complicated.

B2B Online’s recent survey gives us BtoB marketers a nice gift: “62.7% of marketers plan to boost budgets in 2007”

Pandia posts it’s Google Santa wish list and Google is listening.

NY Times (need a free sub) Gartner predicts that blogging will peak in 2007: “the number of bloggers will level off in the first half of next year at roughly 100 million worldwide.” That’s hard to imagine with so many generation Y-ers growing up on blogs and the pervasive use of blogs both for business and personal use.

Search for patents on the new Google Patent Search. Looks like Google is leveraging their book search technology for this.


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Lee Odden is President and Founder of
TopRank Online Marketing, specializing in organic SEO, blog
marketing and online public relations. He’s been cited as a search
marketing expert by publications including U.S. News & World Report and
The Economist and has implemented successful search marketing programs
with top BtoB companies of all sizes. Odden shares his marketing
expertise at Online Marketing Blog offering
daily news, interviews and best practices.