Social Media and Search Compliment Each Other

By: Chris Crum - May 22, 2009

WebProNews had a chat with Dana Todd of Newsforce, who talked about social media advertising and search. The two are impacting each other more than ever. What ways do you see social media and search impacting each other? Share your thoughts.

"In a very short period of time, we’ve seen now where the social media content is deeply influencing search results," notes Todd.

Social media (including Facebook, Twitter, Wikipedia, YouTube, Blogs, etc.) often take up a good portion of first page search results. Marketers can’t ignore this. But as Todd explains in the clip above, you have to prioritize and figure out your goals.

She discusses researching the audience to find out what they think of your brand, and then using social media appropriately to respond to that.

Chris Crum

About the Author

Chris CrumChris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.

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  • Dataflurry

    It is amazing how fast social media is growing, and it’s making it hard for new companies to compete in major industries, but gives the knowledgeable an advantage.

    I was just at a SEMPO AZ meeting yesterday and meet some great people, including the old CFO of icrossing.

  • Samantha

    Popularity of social media are growing so fast. For newly established companies, they need to do lots of effort in order to survive.

  • sathesh

    nowadays media plays a vital role in advertisement. many social medias work is perfect.