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Social Adoption Report: Facebook “Like” Still King, Google “+1″ On The Rise

More sites asking people to "+1" their content

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Social Adoption Report: Facebook “Like” Still King, Google “+1″ On The Rise
[ Social Media]

According to new research, adoption of social plugins by top websites is up all around, but the Google +1 button is seeing the fastest growth.

BrightEdge, an “enterprise SEO platform,” has analyzed month-over-month adoption trends of popular social plugins across the top 10,000 websites in the world.

And according to their data, Facebook it still the king of the plugins. In the top 10,000 sites, 10.8% have adopted the Facebook “Like” button. A much smaller 6.1% have installed the Facebook “Like” box.

But that 6.1% dwarfs the meager 2.1% that have adopted the Twitter Share button and the 1.3% that have adopted the Twitter Instant Follow plugin.

As of July, 4.5% of the top websites have gotten the Google +1 button. Although that pales in comparison to the 10.8% that have the “Like” button, it is the one with the most increased adoption in the last month. +1 adoption has risen 1%, way more than Facebook’s “like” button, which has only increased 0.3%. The Twitter Share button has only increased 0.1%.

It’s possible that the Google +1 button saw more integration due to the buzz surrounding the launch of the Google+ social network. Don’t get the two confused – they are separate entities. It’s also important to note that no specific plugin that was part of BrightEdge’s analysis fell in adoption in the last month.

The study also looked at the adoption of social links, i.e. on-site links to the site’s page on Facebook, Twitter, LinkedIn, etc. They found that out of the top global properties, 51% had no link to their Facebook or Twitter page.

These people are missing a big opportunity, says BrightEdge -

This is clearly a missed opportunity for the brands that own web properties that are not “social aware”. They are missing out on a massive audience engagement driver as the major social networks have garnered quite a following with Facebook alone boasting a mind boggling 700million active users spending over 750 billion minutes per month on the site.

For the top 10,000 sites, the majority who have adopted social links have linked to Facebook and Twitter. These links are up from last month. The only social media outlet to lose website linkages was YouTube.

Has your site adopted the Google +1 button? Are you seeing interaction with it? Let us know in the comments.

[Hat Tip to Search Engine Land]

Social Adoption Report: Facebook “Like” Still King, Google “+1″ On The Rise
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  • http://www.sgwhois.com singapore web design

    +1 seems to be disadvantageous as it needs google accounts to plus it. Not everyone has google account. this will cause sudden influx in gmail account sign ups.

  • http://www.askiyogi.com/ jordanstella

    Yes, I am agree with the report “Facebook LIKE” is still most weightage than any other social plugins recommendation button but google plus is also rising to give tough competition to FB LIKE. We dont have to forgot that Facebook is 5 years old social networking sites currently having 75 crores users. Google Plus project is just launched in last month June 2011. In coming days it will rise.

  • http://javarevisited.blogspot.com/2011/07/java-debugging-tutorial-example-tips.html Javin@ java debugging tutorial

    obviously Google + 1 will grow because future of search result is depends upon it.

  • http://www.brickmarketing.com/content-marketing-services Nick Stamoulis

    Any site that is serious about their content marketing strategy needs to have social buttons at the ready. Why wouldn’t you want to make it easy for visitors to share your content with their social networks? Twitter, LinkedIn, Facebook and Google+ are a must, not to mention of other bookmarking sites like Digg or Reddit.

    • http://www.giglogo.com Karla Campos

      I couldn’t agree with you more Nick, I was going to say the exact same thing but don’t need to since you already said it perfectly : )