Are you snapping ephemeral photos with the Snapchat app? If not, you may be quickly becoming the minority.
Apparently, Snapchat is processing more photos daily than Instagram. And not just more - nearly four times as many.
The figure was announced today by Snapchat founder Evan Spiegel at the D: Dive Into Mobile conference put on by All Things D.
According to Spiegel, Snapchat is moving upwards of 150 million photos across the network every day. If you compare that to another popular photo-sharing service like Instagram, you find that Snapchat is moving a significantly more amount of total photos. Instagram currently boasts 40 million photos taken per day.
Of course, Instagram and Snapchat are very different services. Instagram is about long-lasting photos, ones that can be liked, commented upon, and browsed in a social networking frame. Snapchat, on the other hand, is a lot more focused on person-to-person communication.
If you're unfamiliar with Snapchat, the premise is quite simple - but rather ingenious. Users can send short photos or videos to other users - self-deleting photos or videos being the most important aspect. Users can designate exactly how long they want the photo or video to stay viewable, after which time it will disappear. The app even notifies the sender if the recipient tried to make the communication more than ephemeral by taking a screenshot.
When it first launched, Snapchat defended itself against allegations that it was simply an app for sexting. On its face, it does appear like the perfect sort of app to send sexts without the fear of permanence. And believe me, I'm sure that there is plenty of that going on. But with 150 million photos taken daily, it's clear that Snapchat is more a serious player and less of a niche sexting app.
Earlier this year, it became clear that Facebook saw Snapchat as a competitor when they released their "Poke" app. To say that the Poke app is heavily inspired by Snapchat is putting it the best way possible.
Oh, and speaking of Facebook, they say that they see "more than 300 million photos uploaded every day." By that figure, Snapchat is seeing nearly half of what Facebook sees every day. Now that's incredible.