Snap a Bar Code Picture, Get Blog Reviews

    January 10, 2006

TechCrunch reports that Toshiba has come up with an intriguing marriage of blogs and bar codes.

Let’s say you’re wondering thorugh an electronics store and you see a product you’re interested in, but you’d like to know what people are saying about it. Using your cell phone, you snap a picture of the product’s bar code, upload it to a service running Toshiba’s software, and get a record of blogs that produced positive and negative reviews of the product. TechCrunch’s Michael Arrington notes, “There is no information now about how Toshiba will go about gathering and analyzing blog data, and whether the data will need to be in a structured format or not.” Sounds like an ideal use for structured blogging.

Shel Holtz is principal of Holtz Communication + Technology which focuses on helping organizations apply online communication capabilities to their strategic organizational communications.

As a professional communicator, Shel also writes the blog a shel of my former self.