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SMX West – Online Reputation Management Through Search

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I was interested to hear the presentations in the Reputation Monitoring & Management Through Search session at the SMX West Conference yesterday in Santa Clara, and the five presenters didn’t disappoint.

Andy Beal
(click to enlarge)

First up was Andy Beal, who I was particularly interested in hearing since this presentation came just after he announced his new online reputation management monitoring service, Trackur, and he also announced he’d have a number of free copies of his book at a booth in the exhibit hall later.

Additional speakers included Chris Bennett, Veronica “Niki” Fielding, David Wallace, and Jonathan Ashton.

Chris Bennet
Chris Bennett

David Wallace
David Wallace

Niki Fielding
Veronica “Niki” Fielding

Jonathan Ashton
Jonathan Ashton

I guess that the most interesting takeaway for me was in terms of how beneficial proactive online reputation management can be at insulating a company or person from negative press if/when something does arise in the blogosphere or in general internet space. Setting up a presence under your name in multiple different services like LinkedIn, Facebook, Flickr, YouTube, Myspace, etcetera can help you control the message about you that users will find on the first page of keyword results for your name.

 

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SMX West – Online Reputation Management Through Search
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About Chris Smith
Chris formerly headed up the Advanced Technology Department for Verizon Superpages.com (later spun off under Idearc Media), where he worked for ten years, specializing in patent-pending work in mapping, local search, analytics, and SEO. As the natural search optimization expert for Idearc, he founded and chaired the company's SEO Council. Chris is currently a Lead Search Strategist for Netconcepts, a search optimization firm. Chris is a regular columnist for Search Engine Land, covering the 'local search' beat. He also blogs for Natural Search Blog, and speaks at industry conferences such as Search Engine Strategies. WebProNews Writer
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