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SMX Advanced: The Periodic Table Of SEO: 2012 Edition [Live Twitter Reaction]

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SMX Advanced: The Periodic Table Of SEO: 2012 Edition [Live Twitter Reaction]
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SMX Advanced is officially underway in Seattle, and the first session was: The Periodic Table Of SEO: 2012 Edition. SMX’s official description for the session is as follows:

We introduced the Periodic Table Of SEO last year at SMX Advanced. Since then, new elements have been discovered, such as a penalty for pages top-heavy with ads or boosts for being in Google+. Meanwhile, Google warns that an “over-optimization” penalty may be coming.

Here’s the speaker list:

Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land (@dannysullivan)
Q&A Moderator: Jonathon Colman, Internet Marketing Manager, REI (@jcolman)
Speakers:
Jeff MacGurn, VP of SEO, Covario (@yerrbo)
Mark Munroe, Senior Director, SEO, Reply (@markemunroe)
Kristine Schachinger, Founder/Consultant, SitesWithoutWalls.com (@schachin)
Chris Silver Smith, President, Argent Media (@si1very)

Here’s what attendees are saying about the session on Twitter (we’ll update as the tweets pour in, so feel free to keep refreshing). It will be almost like being there:

I have never seen Danny so dressed up! Doesn’t he know he’s in Seattle? #11A #smx
3 minutes ago via Twitter for iPhone · powered by @socialditto
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@mattcutts is being fed grapes while sacrificing paid links backstage. If @dannysullivan says it. It must be true #smx #11a
6 minutes ago via Twitter for iPad · powered by @socialditto
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So much Matt Cutts humor. He is keynoting at the event this evening, by the way.

@si1very about Ranking Factors: Quality/Trust Scores can be assessed separately from prominence #smx #11a
4 minutes ago via Twitter for iPad · powered by @socialditto
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Over 100+ factors can be assessed in quality scores (though not all will be triggered) @si1very #11A #SMX
4 minutes ago via TweetDeck · powered by @socialditto
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Someone in the front row has not muted his or her very annoying computer or phone. Please mute! #smx #11a
3 minutes ago via TweetDeck · powered by @socialditto
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Brands rule, always have and always will #smx #11A
5 minutes ago via web · powered by @socialditto
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Privacy Policy important for trust!! #smx #11a
3 minutes ago via web · powered by @socialditto
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@si1very says: the high quality sites out there have good “About Us” pages. Low quality sites don’t #smx #11a
3 minutes ago via Twitter for iPad · powered by @socialditto
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@si1very quality authorship indicators (bylines, bios, social links, etc) are also quantifiable #smx #11a
2 minutes ago via Twitter for iPad · powered by @socialditto
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#smx #11a only about 8% of websites have a privacy policy
2 minutes ago via Twitter for iPad · powered by @socialditto
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@si1very speculates a low-quality writing penalty? Learn how to write well folks. And don’t buy $3 content! #smx #11a
2 minutes ago via Twitter for iPad · powered by @socialditto
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@si1very Content (and links) above the fold and page width given more importance. #smx #11a
3 minutes ago via Twitter for iPad · powered by @socialditto
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Users spend 80% of their time looking at info above the page fold. #smx #11a
3 minutes ago via TweetDeck · powered by @socialditto
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Good thing Google is adding its Browser Size tool to Google Analytics, where you can see what content is actually above the fold on your pages.

SEO may be getting supplanted by User-Centered Design and Usability. We need to do what’s good for users not rankings #smx #11a
1 minute ago via Twitter for iPad · powered by @socialditto
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Great #SEO open by @si1very, simple trust signals & the thought that user-centric design is a growing rank factor. #smx #11A
2 minutes ago via Twitter for iPhone · powered by @socialditto
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Microformats are a factor. Users click results with snippets more. And understand what they’re clicking more – @yerrbo #smx #11a
1 minute ago via Twitter for iPad · powered by @socialditto
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@yerrbo Talking micro formatting and rich snippets boosting CTR & rankings at #smx #11a
4 minutes ago via Twitter for iPad · powered by @socialditto
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If you don’t use rich snippets. The online world will turn into a Ben Affleck movie with an Aerosmith ballad. @yerrbo #smx #11a
3 minutes ago via Twitter for iPad · powered by @socialditto
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Filtering Google’s search results using left nav filters instantly excludes sites that don’t have semantic markup / rich snippets #smx #11a
3 minutes ago via TweetDeck · powered by @socialditto
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Do-Follow, exact keyword anchor text links are seeing lowest correlation to strong rankings. High benefits to non-match #smx #11a
3 minutes ago via Twitter for iPad · powered by @socialditto
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If Google offers a search filter and your site does NOT use rich snippet/microformats you will not be in the result #11a #smx via @yerrbo
3 minutes ago via TweetCaster for Android · powered by @socialditto
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Even Danny’s taking the time to chime in on Twitter:

Links are the four letter word of the SEO industry even though it has five letters @yerrbo #smx #11a
2 minutes ago via web · powered by @socialditto
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Social Signals Test: G+ most, Facebook like least, twitter over time, Pinterest strong overall. @yerrbo #smx #11a
2 minutes ago via Twitter for iPad · powered by @socialditto
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Using only social signals, a new page with no other links or onsite optimization grew to position 12 quickly. @yerrbo #smx #11a
2 minutes ago via Twitter for iPad · powered by @socialditto
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Pinterest strong overall. No wonder Bing’s Duane Forrester recommends it so highly as a Penguin recovery tip.

Testing what social signals help with Google surprise, Google+ was huge, but also Pinterest seems to build good links @yerrbo #smx #11a
2 minutes ago via Twitter for Android · powered by @socialditto
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Great analysis of the social explosion of the anti-SOPA “Operation Blackout” by @yerrbo #smx #11a.
1 minute ago via Twitter for iPad · powered by @socialditto
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Interesting – Over 10k peices of content collected from social platforms on the SOPA blackout. Less then 15% became popular. #smx #11a
3 minutes ago via TweetDeck · powered by @socialditto
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68% of content that goes viral on reddit is just an image hosted on imgur #smx #11a
1 minute ago via web · powered by @socialditto
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Almost 70% of what goes viral on reddit is an image. @yerrbo #smx #11a. I’d guess 60% of that are memes!
1 minute ago via Twitter for iPad · powered by @socialditto
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I’d add that the majority of those images are hosting on Imgur (which hit 2 billion page views per month recently). Read here about how Imgur can drive big traffic to product pages (and they don’t even have iPhone and Android apps yet. They’re coming this fall.)

for sure @yerrbo is a #reddit guy. What time does the narwhal bacon? #smx #11a
2 minutes ago via web · powered by @socialditto
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Need to find this Canadian guy who is responsible for 2% of all viral content #11A #smx
2 minutes ago via web · powered by @socialditto
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Most content consumed at work hrs. Serious in am. Humorous in pm @yerrbo study of 10k pieces of #some & #SOPA virality #smx #11a
2 minutes ago via TweetCaster for Android · powered by @socialditto
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@markmunroe 2005 SEO was fat, dumb, and happy. Not anymore :) #smx #11a
1 minute ago via Twitter for iPad · powered by @socialditto
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#SEO 2005 buy some links build some doorway pages … not anymore Google is about relevance & trust @markmunroe #smx #11a
47 seconds ago via TweetCaster for Android · powered by @socialditto
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Google giving answers right in the results. more knowledge graph can mean less clicks. Be fantastic to get clicked! #smx #11a
2 minutes ago via Twitter for iPad · powered by @socialditto
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It just occurred to me to check the session’s hashtag on Google+. Not a lot happening there. Not a good sign for Google+ engagement, when the updates aren’t rolling in from an SEO conference.

<a href=Google+ Engagement” />

Google has thresholds for their “quality” metrics. You don’t know where you are, and you could plummet at any time. #smx #11a @markmunroe
4 minutes ago via Twitter for iPad · powered by @socialditto
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Google Analytics likely not directly used as a quality indicator @markmunroe #smx #11a
2 minutes ago via Twitter for iPad · powered by @socialditto
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Bounce rates probably aren’t factored either. Doesn’t mean they aren’t important for UX @markmunroe #smx #11a
1 minute ago via Twitter for iPad · powered by @socialditto
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“If your website sucks, get SUX” (Search UX) “- @markemunroe #smx #11a
54 seconds ago via TweetDeck · powered by @socialditto
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Overall bounce rate may not be important. But Google sure knows when users immediately go back to Google from your site #smx #11a
3 minutes ago via Twitter for iPad · powered by @socialditto
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Apparently we are more advanced monkeys @jaredmore #smx #11A
3 minutes ago via web · powered by @socialditto
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“Google has perfect knowledge of how your site performs in the SERPs. You have none” – @markmunroe #smx #11a
2 minutes ago via Twitter for iPad · powered by @socialditto
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“Everything starts with a question on the SERPs” – @markmunroe #smx #11a
1 minute ago via Twitter for iPad · powered by @socialditto
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Engagement tools help if they’re a response to the search query. Use relevant engagement tools that are specific to search queries #smx #11a
1 minute ago via TweetDeck · powered by @socialditto
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#Content can only be judged in response to a #search query. @markmunroe #smx #11a
1 minute ago via TweetDeck · powered by @socialditto
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Optimize for search experience. Are users finding on your site what they are searching for in Google? Via @markmunroe #smx #11a
2 minutes ago via TweetCaster for Android · powered by @socialditto
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optimizing for UX not Company Goals? Problem is you get to be too info based, and not sales based. Balance #SMX #11A
2 minutes ago via web · powered by @socialditto
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If you aren’t integrating user-testing and surveys into your strategy, you are missing out on major opportunities #smx #11a
1 minute ago via Twitter for iPad · powered by @socialditto
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Site sucks in Google? Maybe SUX issue: bad search user experience, searchers don’t find answer bounce back to results @markmunroe #smx #11a
1 minute ago via Twitter for Android · powered by @socialditto
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To Google are users’ search needs being met? If yes..good If no..check your goals @markmunroe #smx #11a
2 minutes ago via TweetCaster for Android · powered by @socialditto
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Are we really talking correlation v causation? Must we have this at every SEO conference? #smx #11a
1 minute ago via Twitter for iPad · powered by @socialditto
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correlation is not causation, sounds like @randfish #SMX #11A
1 minute ago via web · powered by @socialditto
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@schachin – “Correlation doesn’t equal Causation.” I feel like I’ve heard some great SEO say that before. @randfishkin #smx #11a
1 minute ago via Twitter for iPad · powered by @socialditto
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Anyone at #11a of #smx – it’s FREEZING in here! Can we turn up the heat!
1 minute ago via web · powered by @socialditto
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@schachin – “Observer perception is often incorrect.” #smx #11a
2 minutes ago via Twitter for iPad · powered by @socialditto
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@si1very @schachin I feel like I’m back in my philosophy logic class! #11a #smx
2 minutes ago via web · powered by @socialditto
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SEO changes but what users want does not #SMX #11A
2 minutes ago via web · powered by @socialditto
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When Penguin hit, a lot of people were looking for Penguin-problems that were actually caused by Panda related issues @schachin #smx #11a
1 minute ago via Twitter for iPad · powered by @socialditto
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@dannysullivan FYI this room is freeeeeeeeeezing #smx #11a
1 minute ago via Twitter for iPad · powered by @socialditto
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@StephStMartin We’re working on turning the cold air down in this session room :) #smx #11a
2 minutes ago via TweetDeck · powered by @socialditto
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Trying to understand the Correlative, Causal, Causation argument in #smx #11a? Go here: http://t.co/8eAi0BAx
4 minutes ago via web · powered by @socialditto
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“Put 10 SEOs in a room and they’ll all have a different opinion” @schachin #smx #11a
3 minutes ago via Twitter for iPad · powered by @socialditto
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@monicawright we’re getting the same message about Pinterest in #smx #11A
3 minutes ago via HootSuite · powered by @socialditto
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Fantastic panel on new ranking factors &indicates Google is, or likely is using. Lots of stuff to implement. #smx #11a http://t.co/Wgv9ZmSH
1 minute ago via Photos on iOS · powered by @socialditto
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People of #SMX — please help. Someone picked up my iPhone in the #11A session. I’m desperate. If you have it, pls turn it in to concierge?
38 minutes ago via web · powered by @socialditto
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If you want more of a liveblogged account of the session, Barry Schwartz has one at Search Engine Roundtable.

SMX Advanced: The Periodic Table Of SEO: 2012 Edition [Live Twitter Reaction]
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