SMB Website Study: Frequent Updates + Social Media = Greater Traffic
SiteKreator, a small business website builder, has just released the results of their study in which they analyzed 5,000 random websites through 2010. The results revealed that small businesses who update their site content more often receive more traffic on a monthly basis vs sites who make less frequent updates. Additionally, sites which leveraged social media in their online strategies also received more traffic than sites not using social media.
Small businesses who update their website more than five times per month have +300% more website traffic than those who do not.
Small businesses who do engage with social networks see a +400% increase in the visitors to their website as a direct result of the social networking platform