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Smartphone Usage Continues to Grow Despite Economy

Markters Should Not Overlook the Medium

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Mobile advertising marketplace AdMob has released its Mobile Metrics Report looking at statistics for the month of February. It highlights some interesting trends in Smartphone Market Share.

Even in the current economic climate, smartphones managed to continue to gain significant market share on a global scale over the past six months. This market share rose from 26% to 33% in February.

"The launch of the HTC Dream (G1) and BlackBerry Storm propelled increases in Android and RIM Operating System (OS) requests in the US," says AdMob. "This growth is based on mobile Web usage, not the number of handsets sold, and demonstrates the high consumer engagement with these touchscreen devices. The top handsets on AT&T and Sprint are also touchscreen devices, the iPhone and the Samsung Instinct."

Info from AdMob

Info from AdMob

Info from AdMob
Other highlights from the report include:

- The BlackBerry Curve has overtaken the Pearl as the number one RIM device. The BlackBerry Storm is the number one device on Verizon with 14% of requests.

- Symbian lost market share, but is still number one worldwide with 43 percent of requests.  The top 10 Symbian devices have not changed in the past six months.

- The Samsung BlackJack II is the top Windows Mobile device worldwide. Six of the top 10 Windows Mobile devices are from HTC.

- Android accounts for 5% of the US smartphone market.

- iPhone generated 33% of smartphone traffic worldwide and 50% in the US.

- 97% of BlackBerry requests came from their OS Version 4.2 or higher. These devices will all have access to BlackBerry App World when it goes live.

- Symbian and Windows Mobile have a significant percentage of their user base on devices running old versions of their OS. These devices many not have access to their application stores when they launch later this year.

The full report from Admob can be viewed here. Smartphone usage is something businesses should pay attention to. Apps open up new marketing opportunities that shouldn’t be ignored as usage continues to grow. Look for more on mobile marketing from upcoming WebProNews coverage of Search Engine Strategies New York.

Smartphone Usage Continues to Grow Despite Economy
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