Small Biz Folks Forget Blogging

    November 15, 2006

Small business owners, a tip:

Some blowhard bloggers will have you believe that blogging is the best way to buddy up with the search engines and boost your business on the web.


The ratio of time invested to return in awareness and sales just doesn’t net out in your favor, at least not for most owners.

Instead, invest your energy and effort in local search services and recommendation engines. These will have an immediate and measurable return for your business online. To do this, simply encourage your customers to share their experiences with your business with local search engines like Yahoo! Local or Google Local.

Customer comments, ratings, reviews, and recommendations are increasingly the first results people see when they do location-based searches. They’re also, arguably, the most influential…

[Disclosure: Yahoo! is a client of mine]



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Mike Manuel is the founder of the award winning Media Guerrilla blog. Media Guerrilla is an insiders take on the practice of technology public relations with a focus on the issues, tactics and trends that are specific to the tech industry.

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