Slideshare Adds Lead Generation Features

Chris CrumBusiness

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LinkedIn announced the launch of a new lead generation tool for Slideshare, which it says will enable marketers to identify key consumers of their content and connect with their audience, hence allowing them to build that audience.

"Our new lead generation solution helps brands convert their viewership on SlideShare into high quality prospects," the company says in a blog post.

It's integrated with LinkedIn Autofill, so viewers can fill out lead forms on SlideShare based on their LinkedIn profile information. The mobile and embeddable nature of SlideShare means more lead collection channels. You can customize the lead form, and the product is integrated with Marketo and Hubspot.

"Visual content such as presentations, infographics and videos serve as powerful marketing assets that can connect existing and potential customers with brands," says SlideShare's John Loof. "Content marketing has become a leading strategy for businesses, with almost 80% of CMOs citing content as the future of marketing."

SlideShare gets 70 million unique visitors a month.

Image via Slideshare

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.