Skype Gets Warner Ringtones
Warner Music Group Corp. today announced it will make available master recordings from WMG’s roster of recording artists as ringtones to the more than 74 million registered users of of eBay-owned VOIP service Skype.
In the coming months, consumers will be able to download master ringtones from WMG artists like Madonna, Green Day, and Mike Jones.
Madonna is headlining the “Featured Artist” section of Skype’s online retail store upon its launch, featuring new singles as well as oldies like “Vogue.” After the initial launch, featured artist ringtones will change periodically.
The Skype retail store is expected to eventually expand to include ringback tones and other music-based personalization content from WMG artists.