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SixApart Buys Rojo

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Blogging software and services company Six Apart announced today that it acquired Rojo Networks, the web-based news aggregator, for an undisclosed sum. A sale of majority interest in Rojo’s news reader services is expected in the coming months.

According to Liz Gannes at GigaOM, Rojo was struggling to raise funding and attract an online audience. In May, the online feed reader was pulling in only 100,000 visitors per month.

It appears though, that the technology and the talent behind it were of unique interest to SixApart. Rojo.com will stay online, according SixApart CEO Barak Berkowitz, who also plans to use Rojo code in other products.
Berkowitz will be taking on Rojo senior executives Chris Alden and Aaron Emigh at the company as executive vice president and general manager of Movable Type, and executive vice president and general manager of core technologies, respectively.

You may know both new SixApart executives from other venues. Alden is cofounder and CEO of Red Herring Communications, while Emigh was formerly the CEO of CommerceFlow.

“We are very pleased that Chris and Aaron are joining us,” said Berkowitz. “They bring outstanding experience and knowledge that will benefit all of our users, including the millions of those using TypePad, LiveJournal and Vox.”

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SixApart Buys Rojo
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