Six Apart Sells LiveJournal

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[ Social Media]

In mid-September, Six Apart got a new CEO.  Now it’s getting some new money, because LiveJournal has been sold to SUP, a Russian media company.

The terms of the transaction haven’t been disclosed, so it’s hard to say exactly what took place.  Both sides have been more than willing to discuss what a wonderful development this is, though.

Worried about a lack of experience?  SUP has been working on the Russian version of LiveJournal for over a year, and every member of Six Apart’s LiveJournal team should stay with the product as it transfers hands.  Also, even though LiveJournal’s founder, Brad Fitzpatrick, has begun to work at Google, he will serve on a freshly-formed LiveJournal Advisory Board along with elected members of the LiveJournal community.

What about Russian censorship?  “SUP . . . reassured the community that while subscribing to a minimalist approach in managing the site, it will establish clear and concrete policies with regard to communication and consultation on issues vital to the community,” according to a formal statement.  Also, we should return to the fact that SUP has already been running some operations for about 13 months.

Meanwhile, Six Apart may be able to pay more attention to Movable Type, TypePad, and Vox, and has promised that “substantial growth” will take place in 2008.

Six Apart Sells LiveJournal
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