Six Apart Clicks With Adify

    April 21, 2008
    WebProNews Staff

Six Apart CEO Chris Alden and Adify CEO Russ Fradin told WebProNews they plan to bring bloggers and ads together more effectively.

Many know Six Apart for its blogging tools like Movable Type, Typepad, and Vox, as well as the LiveJournal service it created and sold. Alden told us Six Apart is fully funded, giving them the groundwork to create an integrated ad platform for blogging.

Part of that groundwork merited a couple of moves. Six Apart will partner with Adify to handle the back-end accounting work on the platform. Fredin said their experience handling services for companies in media and technology looking to build communities of web properties has them ready to back this platform.

Control of the platform makes money in social media, as Alden noted. “It should be able to do the same with blogging,” he said.

Six Apart also made an acquisition to support their moves toward becoming this platform. Few outside the web development community may have heard of Apperceptive, a New York-based design house; their client list includes big names like the Washington Post, Barnes & Noble, and Cond