Sirius: Google’s Satellite Of Love?

    September 24, 2007
    WebProNews Staff

This hot little rumor has been bouncing around through the weekend: Google could be willing to purchase satellite radio provider Sirius.

Howard Stern and his merry band of entertainers could be looking at shifts in the corporate structure if Google were to deliver on what’s either a really hot rumor or a mischief making writer spinning out the end of a long Friday.

The rumor first appeared on ClickZ, with Zachary Rodgers stirring the pot on a blog entry:

A high profile source is pretty convinced ol’ Goog is on the verge of snapping up Sirius Radio. Heard anything of the sort?

Well, no, honestly, and neither has anyone else, it seems. If it is in the cards for Google to buy itself a satellite outlet for its dMarc/AdWords radio advertising, several things have to happen.

Seeking Alpha blogger Tyler Savery said the proposed merger of Sirius with satellite radio rival XM could get in the way:

So while Google buyouts are fun to consider, any company trying to buy either Sirius or XM would have to do so with very limited cooperation from either company. That adds risk to such a transaction.

Thanks to the various bureaucratic gymnastics involved in the Sirius-XM merger proposal, Savery thinks that deal could be approved and wrapped up before the end of the year. Perhaps Google will be able to deliver Sirius as a holiday gift to its employees and shareholders.