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Simon & Schuster Launch Video Channel

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Simon & Schuster and TurnHere have launched online videos featuring Simon & Schuster authors and sneak previews of new releases. The videos will be hosted on a Simon & Schuster branded YouTube platform and on Bookvideos.tv, a new online video channel focused on books and author personalities.

Bookvideos.tv
Bookvideos.tv

 The branded channels will feature authors from each of the company’s divisions, such as Adult, Children’s and Audio. Users will be able to view two-minute videos focusing on behind-the-scenes stories of author’s lives, content of their books and inspiration for their newest release.

Some of the authors involved in the initial launch are Sandra Brown, Jennifer Chiaverini, Philippa Gregory, James Loewen, Santa Montefiore, Kathy Reichs, Blair Underwood, Jeannette Walls, Marianne Wiggins and Zane, and the Newbery Medal winning children’s author Susan Patron

Authors that will appear in upcoming videos include President Jimmy Carter, Carol Higgins Clark, Mary Higgins Clark, Vince Flynn, Ursula Hegi, Jennifer Weiner, and children’s authors Holly Black and Tony DiTerlizzi, John Lithgow, and Scott Westerfeld.

"By incorporating online video into our marketing efforts at Bookvideos.tv and elsewhere, we are able to provide our readers with unprecedented access to their favorite authors, foster lasting emotional connections and create dedicated fans," said Sue Fleming, Vice President, Online and Consumer Marketing for the Simon & Schuster Adult Publishing Group.

"Working with TurnHere broadens our reach across the Web, taps into new audiences and provides an experience for readers that is just plain fun."

The Bookvideos.tv channel will feature elements of social media to encourage discussion among their users.

The social media functions include:

A user community feature powered by MyBlogLog, which brings together like-minded readers to converse about their favorite books and authors;

Video of The Week – Readers can sign up to receive a featured video through email on a regular basis;

A comments feature so users can post feedback about the latest videos;

An "email a friend" viral marketing capability;
RSS capability so readers can subscribe to the latest videos via an RSS feed.

"Online video has emerged as a very emotionally compelling medium for publishers looking to create a dedicated network of readers and extend their brand across the Web," said Bradley J. Inman, founder and CEO of TurnHere.

Simon & Schuster Launch Video Channel
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