Shutterfly Congratulates You on Your Non-Existent New Baby

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Popular photo printing company Shutterfly has learned the dangers of mass emails the hard way, and has been forced to apologize after congratulating a bunch of new parents on their recent bundles of joy.

What’s wrong with congratulating new parents via email? Well, nothing–if the person is actually a new parent.


“There’s nothing more amazing that bringing a new life into the world. As a new parent you’re going to find more to love, move the give and more to share–we’re here to help you every step of the way,” read the email. “Now it’s time to send thank you cards. Find one that matches your birth announcement.”

Shutterfly has issued an apology via Twitter, saying that the emails were sent unintentionally.

At first glance, it may seem like a harmless mistake. But then you start to think about all the women who really, really don’t want to see an email like that:


Image via Cynthia White, Twitter

Shutterfly Congratulates You on Your Non-Existent New Baby
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