Showtime For Real-Time With Google

Real-time search is, appropriately enough, going to become quite visible very soon. Google announced today that it’s rolling out real-time features, and the comprehensiveness of this effort is almost unprecedented as Facebook, MySpace, and Twitter are all onboard.

Google’s list of partners doesn’t stop there; FriendFeed, Identi.ca, and Jaiku are also cooperating. Plus, standard blogs, news sites, and other Google properties (like YouTube) are contributing to the stream of information that’ll become available following a standard search.

On the Official Google Blog, Google Fellow Amit Singhal explained how the arrangement will work. He wrote, "[I]mmediately after conducting a search, you can see live updates from people on popular sites like Twitter and FriendFeed, as well as headlines from news and blog posts published just seconds before. When they are relevant, we’ll rank these latest results to show the freshest information right on the search results page."

The effect has the potential to be useful and looks natural enough. (It’s possible to click on the "Latest results" line and see a full page of real-time info, too.)

This should become available across the world over the next few days. If you wind up testing the real-time search function with a Google-related query, just get ready to see a lot of folks echoing one sentiment of Singhal’s: "I’m tremendously excited about these significant new real-time search features."

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There are 4 Comments. Add Yours.

Guest
December 7, 2009 at 6:19 pm

This is a bold, timely move that is going to lead to a massive shake up in the entire search
industry. It is clear that most folks who have commented so far appreciate the importance of this
development like I do. Besides TipTop (http://feeltiptop.com) which offers a unique experience that Google would not be able to replicate easily (unless they acquire them), I do not quite see how any other real-time search engine is going to survive after this.
??? ???
December 8, 2009 at 3:49 pm

Thanks a lot

best regrades
Dr. Bob the CompuNerd
December 10, 2009 at 7:46 pm

Hey, folks! It’s time to forget about traditional SEO – PPC marketing, and become myspacie, facebookie twits! Hmm, let’s see: first it was SEO, then PPC, then blogging, then MySpace, then Facebook, then Twitter. It seems that with each new iteration, each new generation of marketing, the message is getting shorter and shorter. Instead of saying something intelligent, it has devolved into “Gimme yo munnie!” (That’s 140 bytes or less.)
Peter
January 12, 2010 at 6:11 am

That’s pretty impressive. I’ve been away for 3 weeks and I’ve just Tweeted, mentioning our company name, and it’s appeared in the ‘Latest’ search results – the time quoted, just 18 seconds.