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Should You Have to Pay to Link?

CEN Apparently Thinks So

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There are 69 Comments. Add Yours.
  1. In case my previous remarks are misunderstood – I was employing an argument to demonstrate the absurdity of CEN’s position on this issue.

    Links are what makes the Internet work, what provides value. When you link to an external resource you are in essence, doing them a favor, spreading the word that there is something of value to be seen at xyz.com (or whatever domain url).

    If CEN wants to be paid for inbound links – does that mean they intend to pay for every outbound link they use? My belief is that, if linking (with visible attribution) annoys you – go back to peddling your newsprint.

  2. CEN doesn’t want to be linked to, unless they get paid? No problem – all you network admins out there take notice of this and remove any links to their domain; including any/all DNS servers.
    Whoever came up with this idea at CEN should be fired for gross stupidity.

    If they manage to annoy system administrators, they may find their domain names no longer resolving because, DNS is a link, you know?

    They won’t have to be troubled about people linking to their content after THAT deletion takes place. Google, Yahoo, Bing, Jayde, Ask – filter CEN filter out their IP from your searchbots, keep CEN out of your search results unless you want to pay CEN to include them in your search results – those are links, too.

    On the bright side for CEN, they can save money by disconnecting their Internet services – because surely no one would willingly allow CEN to link to an external server from their IP’s (or browse, or enter a search query and expect to receive a page of results).

    Let’s see – their host server is

    ip077244249157.rev.nessus.at – this URL appears to be redirected to Horde for Webmail service at the moment.

    their ip is 77.244.249.157 -

  3. I think they should not pay for a link in that case because they are just referencing the content.

  4. New organizations don’t seem to understand copyright law (or are willfully ignorant). Taking your example on the death of Gaddafi. If XYZ News is the first to report the death of Gaddafi, it does own the substantive content of the story but only their manner of communicating the story to the public (i.e., the actual printed words published). Joe blogger who writes a few lines saying Gaddafi is dead has not violated the copyright of XYZ News unless the blogger uses the exact words published by XYZ News. Even then, there is the potential for a fair use defense.

    Huffington Post, on the other hand, seems to borrow large word for word quotes of text from stories published elsewhere then link to the quoted story. That practice trends more into the gray area.

  5. Jerrie DeRose

    I personally think that charging a fee to post links to other websites would stop many people from puting links to websites as a way to provide resources for others to check into. I would not pay a fee to simply provide website links to my blog and website readers that. I only link to websites that provide information to those who visit my sites for a particular subject which is special needs websites, education, early childhood education and pre-school websites and publications, child care websites, and advocacy websites. These links also help drive traffic to those publications and websites. I would quit linking if I had to pay.

  6. They should pay us for linking to them. …for all the traffic we make for them

  7. Wow! It is amazing what greed will make people do. No, you should never have to pay to link to someone. First of all, the idea is ridiculous and would impede the sharing of information. Second, didn’t a court already decide that links were public domain or something like that? Therefore, if CEN tried to take someone to court over it, they would lose. I think CEN is simply setting themselves up to fail.

  8. Yoda

    They should pay us for linking to them. After all we are sending them traffic.

  9. I think if a website content is being used as a source or reference to content of an article in another website it does not need to pay for that link. Yet if a complete content or a large part of an article is being used in your site a fee can be charged in order to give another site rights to use this content. If it is a simple link to an article on another site no matter how the site is brought to the reader such as an IFrame this is giving readers access to a source and I do not understand why any fee can be applied. that’s my thoughts on this matter

  10. Those guys are just greedy for money. I pity them because they are forgetting that it was in bound links which put them in the PR position they are in now

  11. Carl Spitzer

    No sharge should be made for linking those who have content others wish to refer too should be grateful for the publicity they can make their money off the annoying web advertisements off Windows users who know nothing of Firefox and Adblock. Paying to link will either have a perverse incentive to rip and spread content like the MPAA persecution of Napster etc or it will create incentive to shun such content in favor of those who will not charge for links to their material covering the same topic.

  12. Paying to link to content is a ridiculous idea. Anyone that knows anything about the internet knows people linking to your stuff is a good thing, as it will mean more people seeing it, and higher search engine results.
    As for the argument that CEN is a news agency, and doesn´t receive the benefit from a link to a story published by one of its clients, this is nonsense. Firstly, it has already been paid for that story. Secondly, if its client is recieving exposure and links to the story, resulting in more eyeballs on it, this is a success for its client, which will result in more businesses for the agency.

  13. In my opinion if you already linked to the original content provider is enough, more than that is bulls***.

  14. Jon is absolutely right. Knowledge and information is absolutely useless if it is not shared. Wasn’t that the point of the internet in the first place? That it should be a linked, open source, free, shared information resource for everyone. Not this litigious, money-centric advertisement fest that we’ve turned it into, where information is not for the advancement of humanity, but a commodity to be sold.

    Even if you think all of the above is a bit hippy, there is also the other argument brought forward by the likes of Lionel and Jon below, that web sites should actually be a little grateful that others find their content to be worthy enough to warrant a link. After all, it’s an endorsement of a site to link to it, isn’t it? And that’s one of the key ranking factors still. I wouldn’t put a link on our site to another site unless it was reputable, safe and information-worthy.

    And @Zennedy, I don’t think folks are missing the point here. The web site was not linking to subscription-only content or any other paid-for source. It was linking to a page freely available on the web, which could have easily come up in natural search engine rankings. Therefore by your rationale, should Google, Bing and Yahoo! be paying to list these articles, too? It was only a link or two citing the source, as the news item points out above, so it isn’t really a question of content reproduction at all, is it?

  15. Zennedy

    I think a lot of people are missing the point here. CEN is not a publication, it’s a news agency. Its sole revenue stream is from selling stories to other publications. So it puts in the work to find and write the stories, and in turn is paid by the publications it sells the story to. The issue is when those stories are picked up and covered by other websites without a payment being made to the agency. Why would CEN receive any benefits from the HuffPo linking to the Daily Mail? The only reward for CEN, or any other news agency for that matter, is being paid for the content it produces. If the Daily Mail etc has to pay for it, then why not HuffPo? This is not just about links, this is about content.

    • I’m sorry but if a news agency does work and finds out information then reports it they are REPORTING it, so they are putting it into the public domain so it is then public knowledge. by their logic if I read something they have produced I cannot tell my friends about it without paying the originator of the news. What about if I do something newsworthy and CEN reports it, can they charge me for talking about it??
      This is not the way the modern world works or should work, if this is how CEN want to operate they will quickly and rightly disappear. Yes I understand they have a right to charge for thier content but not people linking to it (and promoting it!).
      This also means every website which google/bing links to would be able to send a bill to the search engines. If this were reality it would kill the internet and the purpose of it, we would have to go back to newspapers only. Then of course any newspaper stands would have to pay the paper to feature the headline story on their billboard (with the aim of selling papers).
      I hope someone at CEN just through of this to make a quick sneaky buck off Huff, but if they actually meant it I think they should be sacked for being a complete idiot. if you don’t want other people to help you out and send you traffic then fine, have no one read your website and go bust for all I care, you deserve it

    • CEN receives the benefit of being paid by Daily Mail and others. Why should Daily Mail not receive the benefit of people linking to their content? Keep in mind that HuffPo is not running the actual content. Just referencing it with a link. If CEN wanted to raise its prices due to the amount of attention that content is receiving, that would be one thing, but it’s an entirely different thing to assume you’re owed money because someone referenced the content that you sold to a publisher that put it out there for people to read.

  16. Frank

    Yes Sir, if they are that stupid, i think they should be able to shoot themselves in the foot all they want to.

  17. john

    This is dumb.

  18. Lysander

    Law is based on logic, or at least that law which will withstand challenges and the test of time. Charging for a link, that is, an internet reference duly credited, cannot be logically presented
    as content. It would more likely be taxed, as that action requires no logic at all.

  19. I don’t understand how they can’t see the value of having inbound links and the extra visitors that go with those links making their ads worth more.

    The rational approach would be to make their content by subscription only and then no one would link to them.

  20. wow, it should be opposite. Instead of paying, there should be appreciation. Getting linked means more visibility, so whats the point for asking anything in return..!

  21. Wow! I really hope this doesn’t happen! I’ve often wondered about it though. And, I can see how some content producers might make a case for another website linking to their content…especially if revenues are being collected that could be specifically associated to that linked-to content.

    On the other hand, the Internet being what it is, it’s difficult to imagine how such a thing could be regulated, not to mention the administrative nightmare of paying out for every link a webmaster may choose to provide on another site. Most likely, the “inner-connectedness” of the web would begin unraveling rather quickly.

    Again, I say “Wow!” I sure hope this blows over and goes away for good. I think such a thing could have far-reaching consequences even for Google and other search engines. Then there’s Twitter, Facebook, MySpace, and all those others out there that thrive on link-outs and back-links and any other kind of links they can use to enhance their virtual money making machines. I can’t really say that all those sites actually do rely that heavily on links, but it sure appears that way. Just sayin’…

  22. Anyone who wants to link to our site may do so with pleasure at no cost!
    http://www.mortgage-investments.com

    Inward links are one of the best ways of promoting a web site. While anyone can ASK someone to pay to link to them, if everyone stops linking to them, one can be pretty sure they will almost disappear from the search engines.

  23. There is a such thing as “fair use”* – and I don’t think giving a snippet of an article in order to send them visitors is something anyone should have to pay for. If they continue down this track they will spell their own demise. People will ignore their “news” and find other sources who aren’t so full of themselves.

    *here is what the US copyright office has to say about fair use:
    http://www.copyright.gov/fls/fl102.html

  24. This is the dumbest thing I’ve heard all year. You want to be compensated for someone linking to you? The compensation is having a visitor leave their site to come to yours through the link. CEN, you can link to me as many times as you want, and I won’t charge you a penny. :)

  25. “it’s a violation of copyright if a publication even uses the original content as a starting point”

    That is just barmy. Imagine if the scientific community had the same wacky ideas. Every researcher would have to start again from scratch and pretend that they were the first to even consider examining the topic.

    Should people also pay to review books or films? Maybe we should pay to quote politicians or others than speak publicly.

    Referencing and citing previous work is the basis of advancement of knowledge. Plagiarism is when you take the work of others and pretend that it is your own (something a lot of the writers on content farms do). To reference the work and build on it can only benefit the original publication. Didn’t anyone tell them what SEO is?

    • This is silly. If this was a precedent used in traditional publishing, we could never have references LOL. When doing research papers or writing books we would have to pay every reference in our bibliographies! The whole point of having references is giving credit where credit is due, but I think expecting pay for simple links is ludicrous.

      • Hey, if they own sites with blogs / comments, maybe we could leave some comments, link to our sites, then send an invoice. Worth a punt!

        • Frank

          Very Good Idea!

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