Back in July, we learned that Facebook was testing new shops with buy buttons on Facebook Pages for select businesses with users being able to complete a whole purchase process right from a Facebook Page. This would happen from a "shop" section on the page, and was in addition to the previously announced buy button, which Shopify had partnered on.
Last week, Facebook formally announced the new "shop" section as well as a "services" section for service businesses. These sections allow businesses to showcase their various offerings at the top of their Facebook Page. The company said it will build additional Page section options in the future.
On Wednesday, Shopfiy announced its offering for the Shop section.
"Over the past few months we’ve been working closely with the team at Facebook, and today we’re rolling out the new Shop section on Facebook Pages," says Shopify's Satish Kanwar. "The Shop section makes it easy for merchants to showcase their products directly on their Facebook Page. Merchants can then choose to direct shoppers to their online store or to checkout without leaving the Facebook site or mobile app. Buying is safe and secure, and shoppers can optionally choose to save their payment information with Facebook for future purchases. This makes purchasing easier, especially on mobile."
The feature has been in use by a small number of Shopfiy merchants, but they're opening it up to all merchants (for no additional cost) over the coming weeks.
"Existing Facebook Store apps don’t work on mobile devices, which is how most people now use Facebook," says Kanwar. "As well, existing Facebook Store apps only add a tab to your page, while the new Facebook Shop section appears as a larger section on your main Facebook Page. This means more people will be able to easily discover your products. Finally, the new Shop section includes a subscribe button that lets people get notified when you add new products."
The integration, as Shopify says, means merchants using the platform will be among the first to get the new Facebook Shop section. When you get access to it, you'll be able to choose what product collections you want to showcase in the section.
Images via Shopify