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Shop.org Summit: Dangers Of Keyword Research

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Looking for great keyword choices for your ad campaign? What you’ve found so far could be damaged goods.

Shop.org Summit: Dangers Of Keyword Research
Shop.org Summit: Dangers Of Keyword Research

WebProNews has been covering the Shop.org Summit, taking place in Las Vegas. You can catch our conference interviews at WebProNews videos right now.

Those great keywords you found may have room for improvement. Ken Jurina of Epiar said at the Shop.org Summit that people need to rely on multiple sources when researching keywords.

Automated rank checking software, and competitors actively trying to disguise their best key phrases, could serve to put your campaign at a disadvantage. Jurina suggested dropping a list of phrases into a spreadsheet, sorting them alphabetically, and looking for how realistic such phrases may be.

Anything longer than three words is probably too good to be true. Jurina thinks the root of a longer phrase, the most important word or words, gets the most searches.

There is one great place to find keywords on your site: through the site’s internal search box. Don’t have one? Jurina suggested you get one, and that it tracks the actual phrases being searched.

Logfile data should offer plenty of information, but it’s also important to consider the offline world. If your site has customer service people helping consumers, they should have an idea of how those consumers are asking about your products or services.

That could be a goldmine of key phrases, freely given by people who wish to do business with you.

WebProNews anchor Kara Ratliff contributed to this story.

Shop.org Summit: Dangers Of Keyword Research
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  • http://sa-property.blogspot.com WizardMan

    Couldn’t agree with you more. I believe that the reason companies and alot of new SEO companies target “Long Keyword Strings” i.e. “the dangers of keyword research for website” INSTEAD of “keyword research” is because they can’t compete and their SEO skills are not what they claim to be.

    Plus the reason they claim this is their strategy is due to the fact that you can pick nice long keyword strings without actually have to do much SEO at all.

    As you say, analytics, sitemaps, adsense still the best forms of keyword research. Be careful of the tools alot of them are easily manipulated!

    Nice article