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Shaddow Domain Peer Review – Optimize For Search Engines

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Julie makes a common mistake in thinking that being “listed on several search engines” will bring her traffic. A site can be listed in every search engine in the world but not have enough traffic. Being listed and being found when people look for the service or goods you sell are two entirely different things.

I looked a Julie’s keyword meta tag, took the first 16 keywords and did a report (which I’d be happy to share with her) on her standings in the 28 major search engines (except Google as they don’t like automated searches and can penalize your site for doing them). She has one ranking in the top 30, out of a possible 448 (16 keywords X 28 engines). (That one is for goth in Open Directory).

It’s no wonder she’s not getting traffic. People rarely go past the first 2-3 pages when doing searches.

The first thing the needs to do is to become more specific on her keywords and keyword phrases. Her first 6 keywords are gothic, vampire, black, dark, goth and vampyre. These are way too generic. Take black, for instance. Black what? Black paint? Black history? Black & Decker? Black belt?

We need the keywords to tell what her site does – to define her site – since hers is an ecommerce site, to offer specific items she has for sale. She also needs to narrow her phrases so that people looking for her goods will actually find her site.

Perhaps phrases like…
gothic accessories
gothic magnets
goth store
skull flask
reaper belt buckle
voodoo soap
Alice Cooper shot glass

She should use whatever she specifically wants to sell. Then, do a bit of research on the competition for those phrases.

A specific example is this. If we do a search in MSN for gothic, 1298555 results are returned. First come 179 results from LookSmart, then the remaining 1.298 MILLION! Good luck being found there.

If we do another MSN search, this time for gothic ashtrays, there are 841 sites returned. With proper optimization, she can have good luck being found there.

My recommendation is to optimize (for the major search engines) her home page and some additional pages for, let’s say, 10 phrases (denoting specific products) and focus on those. As traffic comes in on those searches, she’ll sell other items as well.

Regards,
Clifton

Clifton Slettedahl
Guaranteed Search Engine Positioning

Peer reviewers volunteer their time and effort to help other site owners with their websites. Please take time to visit this reviewer’s site and say that you think what they’re doing is valuable to the web business community. If you’d like your site reviewed, send an email to editors@ientry.com.

Shaddow Domain Peer Review – Optimize For Search Engines
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About NetDummy Peer Reviewer
Peer reviewers volunteer their time and effort to help other site owners with their websites. Please take time to visit this reviewer's site and say that you think what they're doing is valuable to the web business community. If you'd like your site reviewed, send an email to editors@ientry.com. WebProNews Writer
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