Seven More Questions About SEO

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Rand Fishkin followed up his original ten questions (plus bonus) on SEO knowledge with the answers, and some new questions from Danny Sullivan for everyone’s perusal.

Seven More Questions About SEO
Seven More Questions About SEO

If you knew about the big four search engines, the concept of the ‘long tail’, and Alexa’s fatal flaw, you got through the easy questions without a problem.

Rand provided a follow-up as promised to his original SEO quiz. He answered the original questions, like listing the three most important elements in the <head> section of a typical HTML document (and listing one that really isn’t that important):

Title, Meta Description and Meta Robots are the big 3. Although Meta Robots isn’t essential to have, it’s certainly able to control spider and search activity. Meta keywords is another common answer, but it would rank as a distant 4th, as our experiments show that none of the major engines will rank a page for a keyword that is listed only in the meta keywords tag.

Danny offered some suggestions for another quiz. His seven questions proved taxing enough to drive Rand to the Internet to find a couple of answers. Here’s the seven questions Danny posed to the audience:

  1. How do you seize control of a local listing on Google? On Yahoo? What fields can you change? How do you add a picture?

  2. What elements are important to ranking well in Google Video and YouTube?
  3. How do you get into Google News? In particular, what unique structure do your URLs need to reflect to even be considered?
  4. Google Blog Search — full text or indexing off whatever you put out in feeds?
  5. How do you submit to Google Product Search? Yahoo Product Search?
  6. Do you have to have a mobile web site to be in Google Mobile? Yahoo Mobile?
  7. How do you know if Google is personalizing your web results?

Think of it as a warmup to SES San Jose coming up this month.

Seven More Questions About SEO
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    I totally agree with Samson.

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