SES New York: The Road To Mobile Search
In the future, it’s going to be a lot easier to get information via a mobile phone. Some of the top developers around are working toward a reality where a mobile user just speaks into his handset and search results are displayed on the screen. This could be especially beneficial to local users.
Mike McDonald and the WebProNews Video crew are in New York for this St. Patrick’s Day edition of the Search Engine Strategies Conference. Stay tuned all week for the latest developments in online marketing.
Dialing 411 has remained virtually unchanged for the past 40 years. The local information market, then, might be overdue for an overhaul. Google has already jumped on this aspect with its own free 411 service, which is a cover (or perhaps a consumer exchange) for gathering voice-data.
Collin Holmes, vice president of product management for V-Enable, echoed that the new age of 411 is upon us, and that in this new age voice recognition programs and voice search will be a huge part of finding information in the future.
Kevin Mazzatta, vice president of business development for ChaCha search said, "We believe the best way to get the best search results is to add ‘brain power.’" That ‘brain power’ pulls out a more a human element in search, which perhaps begins with voice recognition capabilities.
The mobile web-applications’ ability to understand what a consumer is saying will be bolstered by a Web that is intimately tuned in to that consumer’s surroundings. "I think we’re gonna see a big explosion of local search," said Ryan Sarver, founder and VP of business development for Skyhook Wireless.
Local search, of course, will depend on brick-and-mortar businesses getting with the local search scene, providing everything from travel and local product tips to advice about what the local nightclub scene is like.
When all is said and done, local mobile search will include several ways to make the mobile search experience better, from voice applications to barcodes a consumer can scan at the store to check out an online product review to text message advertising to even mobile social networks that allow you to add friends, channels or browse locations.