SES – Moran Presents on Organic Search Benchmarking

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I was really taken aback today when I presented at Search Engine Strategies today in New York. I remember the first one I attended back in 2001 in Boston—there were about 300 people there, I recall.

This time there were 300 people at my breakout session, on what I thought was an obscure topic (although one close to my heart): Organic Search Benchmarking. I also met Sherwood Straneri, who was the first search marketing consultant that I ever hired for IBM, so it really caused me to think back. I had a great time today meeting lots of old friends and got lots of great questions in my session. I’ve posted the slides here for all those interested in Organic Search Benchmarking.

UPDATE: Lisa Barone has a good writeup on what Cam Balzer, Martin Latsch, and I said in the Search Benchmarking session, for those of you unable to attend.

UPDATE: Search Engine Roundtable weighs in.


SES – Moran Presents on Organic Search Benchmarking
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