SES London: Google Talks Bounce Rate, Social Signals You Should Be MeasuringBy: Chris Crum - February 21, 2012
Search Engine Strategies London is going on right now, and Googler Avinash Kaushik gave a keynote address that appears to have left attendees inspired.
State of Search’s Louis Venter has an extensive account of Kaushik’s speech. One interesting part is what he says about bounce rate. I’m not sure if these were Kaushik’s exact words, but Venter writes, “Bounce rate shows you how much you suck.”
One issue that’s been debated in the industry is how much of a signal bounce rate is in Google’s algorithm. If this is the message Kaushik is sending, however, it stands to reason that this is the message Google is sending. He is, after all, the digital marketing evangelist for the company, and the analytics guru.
Another highlight was the following list of “things you should measure for social contribution” as Venter conveys:
1) Conversation rate – if you talk does anyone care? The number of audience comments per social contribution will help measure this.
2) Amplification rate – 70, 000 people follow Avinash, his second level of people is over 1 million people. # forwards per social contribution is a key metric to cover too.
3) Applause Rate – # positive clicks per social contribution
4) Economic Value – sum of your macro and micro conversions and how they contribute to your overall picture
Here’s some Twitter reaction to the event so far:
http://t.co/UKHi4lcq # seslondonAvinash was awesome, here is the post i wrote on it
#seslondon presenting is shaping up nowPleased with how my
Attending the event? What has been the best part to you?