SES Chicago: Online Retail And SEO

    December 4, 2007
    WebProNews Staff

There is money being left on the table by online retailers, as many have not made the most out of their search engine optimization opportunities.

SES Chicago returns, and WebProNews is on hand to bring you reports and videos from the Windy City. Enjoy our coverage this week.

Duncan White Duncan White of Oneupweb told "There’s Still Money on the Table!" session attendees that 20 percent of top retailers have fully optimized their websites. He cited the Internet Retailer Study 2007 and named Best Buy, FTD, and Amazon as ones successfully doing SEO.

"Well optimized sites are using social media," said White. Blogs, podcasts, and video became part of their toolkit as well.

SEMPO president Jeff Pruitt also touted the virtues of social media, and called it "increasingly relevant" to online retailing.

Old media has its relevance as well. "Print and radio are areas where we’re leaving money on the table," Pruitt said.

When diving into new media, like video, Pruitt emphasized the need to have the right tools on hand to measure it. He recommended TubeMogul for tracking videos a site creates and distributes.

"Video is a great opportunity to get your brand out there and extend your message," said Pruitt.

WebProNews Internet reporter/anchor Abby Prince contributed to this report.

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