SES Chicago 2011: Social Media Rapping and Takeaways

Chris CrumSearch

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Search Engine Strategies Chicago is currently underway, and attendees are tweeting their takeaways from the sessions.

This year there was rapping:

Here’s the keynote from Mikel Chertudi:

Here are some of the interesting points made that people found worth sharing:

Great idea - use SEM Rush on your competitor websites for keyword research. @sammichelson #SESChi @SESConf 7 minutes ago via Twitter for Android · powered by @socialditto

RT @joshdaire When doing local SEO rem zip codes, streets, events, areas, regions rather than just cities @sammichelson #SESChi @SESConf 12 minutes ago via Echofon · powered by @socialditto

93% of all buyers online or in stores use search prior to making a purchase @ArnieK #seschi 32 minutes ago via yoono · powered by @socialditto

Going to #seschi can improve your #klout http://t.co/bMoOUnYH 40 minutes ago via Twitter for iPad · powered by @socialditto

"53% of time on the internet is content consumption." @Leeodden #SESCHI 1 hour ago via web · powered by @socialditto

93% of buyers (online or in store) use #search prior to making purchase, 86% search for non-branded queries #SEO #seschi 1 hour ago via Twitter for iPhone · powered by @socialditto

Interactive marketing budget allocation will reach $76.3 billion – #Search represents 43%, #SocialMedia is 6% (Long live #SEO) #seschi 1 hour ago via web · powered by @socialditto

Who cares about someone with 8million followers. It's the people with authority that matter. #seschi 1 hour ago via Twitter for iPhone · powered by @socialditto

More on G+/SEO: "We're all concerned about brands starting to dominate Google's search results." - Arnie Kuenn, Vertical Measures #seschi 1 hour ago via Twitter for iPhone · powered by @socialditto

QUOTE OF THE DAY - "Anything that can be viewed by search, can be optimized" @leeodden #seschi 1 hour ago via web · powered by @socialditto

Most people come to your site 5-8 times before there's a conversion to a sale/donation #seschi 2 hours ago via web · powered by @socialditto

Average conversion for PPC is .1% with clicks also weighted toward people who click more often in general. Small user set; diversify #seschi 2 hours ago via web · powered by @socialditto

"it's not natural to have 80% of your site's links point to your homepage w/ the same anchor text" - @lorenbaker #seschi 2 hours ago via HootSuite · powered by @socialditto

86% of people don't search for a brand - @ArnieK #seschi 2 hours ago via web · powered by @socialditto

Instant follow button vs just a link to your website is less clicks & easy. Creates a fluid experience - @brightedge #seschi 3 hours ago via web · powered by @socialditto

68% of marketers have generated leads from at least 1 major social media network - @andreafishman #seschi 3 hours ago via web · powered by @socialditto

22.5 % of all Facebook driven sales paths have Facebook and search clicks involved @aarongoldman #seschi 1 day ago via HootSuite · powered by @socialditto

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.